Back To The Future

BACK TO THE FUTURE was born out of a necessary return. Before imagining the future, we had to go back to where it all began: to the years when watchmaking was built on raw metal, heavy parts, solid straps, and one obsession: durability. We went back to the past. Not to copy it, but to understand it. We studied the watch straps that marked their era: those of pioneers, engineers, men who built machines, not accessories. We observed their logic: weight, robustness, clean lines, mechanical shapes, a utilitarian aesthetic with a single objective: to stand the test of time. Then we brought all that into the present. And we projected it into the future. BACK TO THE FUTURE is the result: a solid, angular, structured 316L steel bracelet that echoes the codes of vintage industrial watches but revisited with modern precision, clean finishes, smooth surfaces and a futuristic silhouette. It is not a nostalgic piece of jewellery. Nor is it a futuristic piece of jewellery. It is a bridge. Between the best of yesterday's watchmaking and what we want to do with it tomorrow. BACK TO THE FUTURE is the watch we might have found in a forgotten chest in a 1970s watchmaker's workshop... but finished by the hands of a designer from the future.